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Resume

Creative and data-driven professional with experience in brand management, trade show coordination, social media strategy, and event marketing. Passionate about crafting compelling brand narratives, executing strategic marketing initiatives, and driving consumer engagement. Adept at collaborating cross-functionally to align marketing efforts with business goals and enhance brand visibility.

Education

Sam Houston State University – Huntsville, TX
Bachelor of Arts in Mass Communications with an emphasis in Advertising & Public Relations

  • Developed strategic marketing plans and digital content for multi-platform campaigns.

  • Collaborated with teams to create advertising and PR campaigns.

  • Experience in video production for ESPN+.

Experience

Stella and Chewy's - Dallas, Texas

Regional Sales Manager

  • Developed and executed in-store promotional strategies and trade show activations to drive brand awareness and consumer engagement.

  • Collaborated with cross-functional teams—including marketing, product, and supply chain—to ensure cohesive brand messaging across retail channels.

  • Provided customer insights and feedback to inform marketing campaigns, product positioning, and content strategy.

  • Designed and implemented custom promotional materials for retail partners, aligning with brand guidelines and campaign goals.

  • Identified market gaps and trends through competitive analysis, shaping localized marketing efforts to improve shelf presence and product performance.

  • Represented the brand at industry events and retailer meetings, translating brand value into compelling, customer-facing presentations.

  • Created and maintained retail-specific marketing calendars, aligning local initiatives with national brand campaigns for maximum impact.

Retail Account Specialist

  • Created branded handouts, newsletters, and promotional materials to support product education and drive retailer engagement.

  • Ensured brand consistency across retail-facing communications, aligning all materials with Stella & Chewy’s identity and voice.

  • Collaborated with sales and marketing teams to execute localized promotions, increasing visibility and product adoption across 250+ retail locations.

  • Managed a portfolio of 400+ SKUs, using customer insights and retail trends to inform marketing strategies and content needs.

  • Designed digital and print assets using Canva, blending visual storytelling with key product messaging for maximum clarity and impact.

  • Supported launch campaigns and in-store events with tailored materials and retailer training tools, enhancing customer experience.

  • Conducted competitive audits to evaluate product placement, promotional activity, and messaging within key markets.

The DoughCone – Houston, TX (Hybrid)

Summer Operations Assistant & Social Media Manager

  • Managed and executed daily social media content across platforms, increasing engagement by 25% through trend-aligned visuals and storytelling.

  • Designed branded marketing materials for events and pop-ups, maintaining visual consistency and promoting on-brand messaging.

  • Created and scheduled promotional posts to drive foot traffic and build brand awareness in new markets.

  • Supported customer engagement initiatives by responding to messages, comments, and feedback in a brand-aligned tone.

  • Assisted with event setup and promotional strategy, blending operations with hands-on marketing to enhance the guest experience.

  • Collaborated with vendors and internal team members to ensure cohesive communication and marketing alignment.

The Armory at Sam Houston – Huntsville, TX

Leasing Agent & Social Media Manager

  • Developed and executed a multi-platform social media strategy, increasing engagement and follower growth by 30%.

  • Created branded content including graphics, carousel posts, and Instagram stories that aligned with the property’s identity and seasonal promotions.

  • Designed and implemented a consistent visual aesthetic using custom templates, filters, and layouts to enhance brand recognition.

  • Scheduled and managed daily posts, leveraging campus trends and student insights to drive engagement and visibility.

  • Monitored platform analytics to refine content strategy and improve reach and performance across campaigns.

  • Collaborated with the leasing and events team to promote specials, drive interest, and support occupancy goals through digital storytelling.

With a foundation in both marketing and sales, I’ve supported both national and local brands through cross-functional collaboration, content creation, campaign execution, and retail strategy—bringing brands and campaigns to life through omni-channel strategies.

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